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IU Northwest News

RedHawk Marketing Company to host campus promotion event on Nov. 13

Campus, community invited to learn about new Chevrolet models and the College Discount Program

Monday Nov 05, 2012

The Redhawk Marketing Company will host its Chevrolet Campus Promotional event from 10 a.m. until 2 p.m. on Tuesday, Nov. 13 in the courtyard of the John W. Anderson Library Conference Center at Indiana University Northwest.

The event, organized by students from the School of Business and Economics, is themed “Coast to Coast with Chevy” and will provide participants the opportunity to interact directly with the Chevrolet models and learn about the Chevrolet College Discount Program. The Chevrolet models slated to be at the event include:

  • 2013 All-new Spark
  • 2012 Camaro
  • 2012 Cruze
  • 2012 Equinox

Attendees will also be treated to free pizza, soda and giveaways. Arriving early is encouraged because all giveaways are based on a first-come, first-serve basis. Representatives of Mike Anderson Chevrolet of Merrillville will be on hand to answer any questions about the vehicles.

The library courtyard is located in the south end of the main campus on 34rd Avenue in Gary.

IU Northwest has been selected to participate in the Chevrolet Campus Promotions Dealer program. Students in the School of Business and Economics’ senior level Consumer Behavior class have an opportunity to put their education to work with a global company as they work on an integrated marketing campaign aimed at increasing awareness for the all-new Spark, Cruze, Camaro, Equinox and the Chevrolet College Discount Program among the millennial target market.

The students have created a fully functioning marketing agency, Redhawk Marketing Company, responsible for researching, implementing and evaluating an integrated marketing campaign for their client, Mike Anderson Chevrolet of Merrillville. Students will use research surveys to find out more about the target market.  After they have analyzed their research findings, they will then create and implement their strategy for reaching the target market while achieving the goals of Mike Anderson Chevrolet. Students receive a $3,000 budget to help them bring their plans to life. At the end of the semester, students will do post-research to measure their success and give a formal presentation to the Mike Anderson Chevrolet summarizing their campaign and results.

The project is embedded in the Fall 2012 Consumer Behavior class of Professor Subir Bandyopadhyay, Ph.D.

This collaboration was made possible through EdVenture Partners, an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide “hands-on” experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities actual clients. EdVenture Partners has designed and managed programs at more than 1,000 campuses in North America and internationally.  Find out more at

For more information, contact Event Coordinator Dustin Woosley at (219) 798-0473 or email him at

For information about parking at IU Northwest, including a new practice for issuing temporary visitors’ permits, please visit

View Indiana University Northwest Office of Marketing and Communications Media Contact information

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